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MASTER CLASS

The exclusive Master Classes, designed for universities and institutions, seek to connect professional industry experience with academic training, to give students a practical and strategic look at how the international film ecosystem works from within.

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GROW YOUR CINEMATIC VISION

Take your perspective to the next level

Master Class 2026
"Festivals as growth platforms: distribution, evaluation and the future of cinema"

* This Master Class will cover the three components of the film competition world, providing a practical and strategic look at how the global film ecosystem actually works from the inside.

* Designed for both those training in the audiovisual field and professionals.

 

* Participants will gain the necessary tools to navigate the international scene successfully.

Organization

How to organize and develop an international film festival.

Evaluation

Criteria, philosophy and methods of film evaluation in competitive contexts.

Concept

How to know if a project can be competitive and how to choose the skills

Essentials

Importance of festivals in the distribution, promotion and legitimization of works.

Links

The importance of establishing links with other international competitions.

Classification

Festival rankings, film categories, and new industry trends.

Events

What is the true purpose of events and why is it essential to attend them?

Tips

Real-world management cases, common mistakes, and emerging opportunities.

"Art, in all its forms, possesses two essential characteristics: timelessness and its inability to cause indifference.

When art moves us, it awakens the humanity that still lives within us, and this can create a new beginning in someone."
 

     Roberto I. Ercolalo        

Request personalized information about duration, languages, dates, and formats!

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This activity is organized by the Madrid Film Awards MADFA®
© 2026 Roberto I. Ercolalo - Writer, Director & Producer
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